Community Need

In spite of the large presence of Arab Americans in the Metro Detroit Area, many communities continue to remain an underserved and untapped source of goods and services by outside businesses who are unable to cross the cultural divide, despite their willingness to. These companies and organizations wishing to reach into Arab and Chaldean communities would benefit from some introduction into the culture, normative behaviors, and values in order to provide them with goods and services.

AACC’s Program

AACC's diversity training is unique in that it is designed specifically for businesses who are hoping to integrate Arab Americans into their company as customers, employees, and as part of the larger community.  The program concentrates on how organizations can use cultural knowledge to become better corporate citizens and in turn experience loyalty and patronage from the large Arab American community in the area.

Our program is entirely client driven and material is adapted for each session based on client's needs.  Along with general cultural information the program covers ethnic marketing and advertising, customer service, greeting etiquette, food practices, economic buying trends, and proactive measures to encourage Muslim employees and customers.  AACC can accommodate groups ranging from 5 to 200 and the program is beneficial to managers, public relations, human resources, marketing, and sales associates.

AACC Session Highlights

• Company specific focus group conducted before your session with Arab Americans to gauge perception of your company within in the community
• Culturally relevant advertising and marketing strategies
• Examples of successful advertising campaigns in the Tri-County area
• Discussion of proactive measures to encourage Arab American customers as well as employees
• Guidelines for accommodating Muslim employees
• Presentation from prominent Arab American businessman who speaks from personal knowledge
 

Most sessions will be held at the Arab American National Museum and will include a tour of the museum and a catered lunch of Arab cuisine. Other venues can be used depending on individual company needs as well as group size. All participants will receive a packet of information to take home covering topics such as Arab American demographics, Arab American economic trends and buying power, and advertising examples.
 

Please contact The Chamber at (313) 945-1700 if your company is interested in participating in a session. You may also view a pamphlet on Corporate Cultural Diversity Training Sessions by clicking here.

This program was made possible by a grant from the Comcast Foundation.